Ed Pearce‘s Today’s Memory
Elizabeth Arden’s birthday
Originally shared by Ed Pearce
Elizabeth Arden was born in Canada on December 31, 1878 where her parents had emigrated from Cornwall.
Her real name was Florence Nightingale Graham. She adopted the personal and business name of ‘Elizabeth Arden’ after opening her first beauty salon on Fifth Avenue in 1910.
With her rival Helena Rubinstein, Arden made makeup acceptable to „respectable” American women, to whom Arden introduced eyeshadow, mascara, and lipstick tinted to match their outfits.
By 1929 she owned 150 upscale salons across the United States and Europe. She was the sole owner, and at the peak of her career, Arden was one of the wealthiest women in the world.