Originally shared by Mario Solis
California Jam (also known as Cal Jam) was a #rock #music #festival co-headlined by Deep Purple and Emerson, Lake & Palmer, held at the Ontario Motor Speedway in Ontario, California, on April 6, 1974. It was produced by ABC Entertainment, Sandy Feldman and Leonard Stogel. Pacific Presentations, a Los Angeles-based concert company headed by Sepp Donahower and Gary Perkins, coordinated the event, booked all the talent and ran the advertising. Don Branker worked for Leonard Stogel and was responsible for concert site facilitation, toilets, fencing and medical. It attracted 300,000-400,000 paying fans. The festival set what were then records for the loudest amplification system ever installed, the highest paid attendance, and highest gross in history. It was the last of the original wave of rock festivals, as well as one of the most well-executed and financially successful, and presaged the era of media consolidation and the corporatization of the rock music industry.