Caresse Crosby’s birthday
Originally shared by heymse
Caresse Crosby (1891-1970)
Sometimes it takes a woman to know what other women really need. In 1910, Mary Phelps Jacob — later known as Caresse Crosby— was a young, educated socialite living in New York City. One day, feeling frustrated by the bulky and restrictive corset that women customarily wore beneath their clothing, she asked her maid to bring her two handkerchiefs, some ribbons, and a few pins. From these items she fashioned a lighter, more flexible undergarment that she called a “backless brassiere.” In 1914 she received a patent for her idea and a few years later she founded the Fashion Form Brassière Company to manufacture and sell her invention. She eventually sold her patent to Warner Brothers Corset Company, which began producing bras in large quantities. Women have literally breathed easier ever since.
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